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Explore comprehensive marketing automation features and capabilities
98%
Open Rates
67%
Click Rates
3.5X
ROI Increase
24/7
Automation
Trusted by marketing teams worldwide
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Broadcast Campaigns
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Smart Segmentation
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Real-time Analytics
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AI Personalization
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A/B Testing
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Auto Workflows
Frequently Asked Questions
Everything you need to know about WhatsApp marketing automation
How does WhatsApp marketing automation work for campaigns?
WhatsApp marketing automation uses the official WhatsApp Business API to send targeted messages, broadcasts, and personalized promotions to your customer segments. Mark360.ai automates the entire process from audience segmentation to campaign delivery and performance tracking.
What open rates can I expect from WhatsApp marketing campaigns?
WhatsApp messages achieve an average open rate of 98% compared to email's 20%. This means your marketing campaigns reach almost all your customers, resulting in higher engagement and conversion rates for product launches, promotions, and retargeting efforts.
Can I personalize WhatsApp marketing messages at scale?
Yes, Mark360.ai's AI-powered personalization engine customizes messages based on customer behavior, purchase history, and preferences. You can create dynamic content that adapts to each customer while maintaining compliance with WhatsApp's messaging policies.
How do I segment customers for targeted WhatsApp campaigns?
Our smart segmentation feature automatically groups customers based on demographics, purchase behavior, engagement patterns, and custom criteria. You can create targeted campaigns for different segments like VIP customers, cart abandoners, or repeat buyers.
What analytics are available for WhatsApp marketing campaigns?
Track real-time metrics including delivery rates, open rates, click-through rates, conversion rates, and ROI. Our analytics dashboard provides insights into campaign performance, customer engagement patterns, and optimization recommendations.
Is WhatsApp marketing automation compliant with regulations?
Yes, Mark360.ai ensures full compliance with WhatsApp Business policies, GDPR, and other data protection regulations. We provide opt-in/opt-out management, consent tracking, and automated compliance reporting for all marketing campaigns.